How to Convert More Prospects on Your Website Marketing Articles | May 6 Cheap Bernard King Shirt , 2009
One of the most important goals of a business-to-business website is to capture visitors? contact information. Yet there is a huge barrier standing in the way. It?s your web form. Chances are excellen...

One of the most important goals of a business-to-business website is to capture visitors? contact information. Yet there is a huge barrier standing in the way. It?s your web form. Chances are excellent you?re asking for too much information.

Recently one of our clients, Adam Washington (not his real name) Cheap Allan Houston Shirt , achieved a 24% increase in website visitors signing up for his software demo just by simplifying the web form. And it was relatively painless.

Adam got rid of a bunch of questions that weren?t necessary and asked only for information he really needed: the visitor?s name and email address. He also got rid of additional distracting offers and options on the form page.

The original form was a salesperson?s dream ? asking for every conceivable piece of information to make it easy for the sales team to distribute leads and follow up. The original form included fields for:
Name
Email address
Company
Phone number
Mailing address?Country
Industry
It also included two marketing questions: ?where did you hear about us? and ?would you like to receive our newsletter?.

Some of the information was not required, but the effect was still the same. Many prospects saw it as too much of a hassle to fill out the form. They moved on.

The new form asked for only three pieces of info:
Name
Email address
Country
It also allowed the prospect to opt into the mailing list.

The 24% increase in the number of people filling out the form was nearly instantaneous.

From a marketing perspective you won?t get much push back about changing your form. After all Cheap Willis Reed Shirt , a 24% increase speaks for itself. And there are much more accurate ways of learning how a prospect found out about you than asking on a web form.

Most sales teams, on the other hand Cheap Phil Jackson Shirt , will object to eliminating some of the information required on a web form. The two most common complaints seem to be:

They need geographical or industry information so they know which sales person gets the lead.

They want a phone number to call the person direct. They believe email addresses collected on these forms are usually junk.

These objections indicate a process problem more than a form problem. Website contacts should never dump directly to an outside sales force without further qualification ? either by marketing or an inside sales group. And phone numbers and mailing addresses are no more likely to be ?real? than an email address is. But that is a subject for a different article.

The point of this article is that instead of spending a ton of money to drive more people to your website, you should take advantage of what you?re already driving there. You can do this with a few simple changes.

Is Adam?s success with the demo form experiment a fluke? It could be ? time will tell whether or not the modified form maintains its high performance level. But based on decades of experience with other clients like Adam Cheap Mark Jackson Shirt , I know it will almost certainly continue to provide Adam?s company with increased prospects week after week after week.

? 2009 Tatum Marketing Inc.


How to write the best content for your websites? Do you have the ideal web copywriting services? Many websites get boggled over this idea almost every day! SEO writing is not very distinct from web content writing except for a few basic pointers to be kept in mind. Every writer will have different opinion of optimizing their content as well as about marketing their merchandise online.

Before discussing about SEO Article Writing we need to understand the requirement of our audiences. The search engine spiders and human visitors. The important aspect of SEO writing is to get readers to visit websites again and convert potential clients into long term customers.

It is regularly found that SEO companies provide expensive services for web copywriting.

To get higher on the ranking you have to shell out your hard earned money. The extensively used articles for SEO and marketing are the reason you have to pour fortunes to obtain top position in the Search Engine Result Pages (SERPs). Article submissions become the quick and easy way to seek attention of the spiders. We need to understand how the same can be gained without the fancy prices.

Search Engine basics in reference to writing is not really understood by many online property owners.

Search Engines rank your web pages and it depends on quality of the content. Your website has to be in top 1-2 SERP pages, as no one cares about millions of websites on the internet. You can gain more links if you are writing quality content. Competitive keywords will seek more attention from the search engine spiders. It is obvious that you want to appear on the front pages of Google. SEO Article Writing is the best form of doing this task.

What is your article doing for link equity?

You need web copywriting as it is the powerful method of marketing online. Search Engines get hints when fresh content is added to website. You can blend in the old website links and new content through unique links. The ranking of website goes higher as you use the potent SEO writing for your online assets. Outsource articles so you can save time and efforts Cheap Walt Frazier Shirt , getting quality work at the same time.

Many automated softwares are available that take care of article submission for you. Gradual submission will keep you in the good books of search engines.

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